The Beauty Vanity: Moving to Motion

The Beauty Vanity: Moving to Motion

If there is anything I can tell my current and potential clients, is that the digital marketing industry is moving towards the mini motion segments.

Apartment34 x Parachute - Bathroom Edition

Apartment34 x Parachute - Bathroom Edition

Erin's project was to turn her bathroom into holiday ready for her guests to enjoy. With a few changes of adding slippers, cushioned towels and a bathmat that you wish your whole house was covered in, Erin's house was holiday perfect ready.

Advice from a Twenty Something, Amanda Holstein, Partners with Mini USA

Advice from a Twenty Something, Amanda Holstein, Partners with Mini USA

Anytime Amanda Holstein from Advice from a Twenty Something asks if I am down for an overnight adventure, there is zero hesitation. I always know I have a blast hitting the road with her, but also everything that Amanda does, is visually appealing and her branding is on point. 

An Event I Had Dreamt About For Years....APC Client Luncheon

An Event I Had Dreamt About For Years....APC Client Luncheon

For as long as I can remember, I have always dreamt about hosting a lunch, brunch, dinner, drinks...anything really...for my "clients". But I didn't really know when I would have a company with clients. Until it was this year around October. I took a step back to evaluate where I was, and realized, I did it. I started to have a company with a team who helps manage and work closely with my clients. 

Club Monaco x Winter Collection Short Film

Club Monaco x Winter Collection Short Film

As the weather gets colder and the nights get darker sooner, I can't help but pull out all my winter coats and turtleneck sweaters. And this season, I have a few favorite brands that I have been obsessing over. One of them being Club Monaco. As I get older, the more I am wanting less clothing but investment pieces that will last me longer. 

Caitlin Flemming x World Market - Tablescape Edition

Caitlin Flemming x World Market - Tablescape Edition

OH I love this time of year. The endless gatherings, the window displays, the Christmas music and of course, the decorations in general. And having clients who are in the entertaining and interior business, makes December so fun to see what creations they come up with.

Apartment34, Erin Heimstra discovers Marin's Eye Brow Queen and Interior Heaven

Apartment34, Erin Heimstra discovers Marin's Eye Brow Queen and Interior Heaven

A few weeks ago, we got to document the beautiful Michele Holmes Studio in Corte Madera. Michele is an eye brow specialist and clearly an interior guru. Coming from someone who literally has like 5 strands of hair and calls it her eyebrows, I was super intrigued by everything that Michele provides and does to keep your brows lush.

HonestlyWTF Documents Creative Growth for Method

HonestlyWTF Documents Creative Growth for Method

Recently, I have been really pensive about what type of content is the content we want to produce here at APC. And what content makes us happy. And one of the conclusions we came up with was "to create content with a positive message."