New York Fashion Week: Tibi SS18 x Bobbi Brown + Aveda - Behind the Scenes

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Tibi SS18

Bobbi Brown + Aveda

One of the most popular questions I get asked about New York Fashion Week is...why do you attend? What do you get out of going to Fashion Week. And my answer is...how much time do you have for me to explain why I not only attend Fashion Week but why I love this week. 

And to sum up my response, it is a privilege to be a part of the village it takes to create all the marketing aspects of producing a runway show or presentation. There is something to be said about witnessing the amounts of people, hard work, long hours, attention to detail etc. that the designers put their efforts in twice a year for a 5-8 minute show. You have a PR agency handling guests and invites, media producing content during and after the show, influencers and bloggers interviewing backstage to get the latest trends as to "why", you have hair, make up, lighting, photographers, stage designers, body guards, event planners, assistants to the assistants and the list can go on and on. You get the point. 

Our goal at APC is to create a beautiful story in the form of stills (and now motion) to showcase everything that goes behind the scenes. 

Tibi SS18 partnered up with Aveda for hair and Bobbi Brown for make up. 

Hope you enjoy the series of videos coming through!